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James Allen Presents True Hearts™ Diamonds: Get The Ultimate Sparkle

In the market for a perfectly cut diamond for less? Introducing the True Hearts™ Lab Grown Diamond collection.

Round True Hearts Diamonds

Are you gearing up to pop the question to your significant other and still deciding on an engagement ring? If you’re been exploring our website, you may be familiar with our exclusive collection of True Hearts™ diamonds and our budget-friendly but brilliant lab grown diamonds.

Good news: for the first time ever, it’s your chance to score the best of both with our brand new collection of True Hearts™ Lab Grown diamonds. Curious? Keep reading to get the down-low.

What Are True Hearts™ Diamonds?

When looking for a diamond cut with perfect precision, proportions, and symmetry, look no further than a True Hearts™ diamond.

How do we get the best cut? Our True Hearts™ collection is crafted by the crème de la crème of diamond cutters and features a one-of-a-kind pattern that resembles hearts and arrows.

Just in case you were wondering, this exceptional cut also results in facet positioning that acts like tiny mirrors, which contributes to its off-the-charts sparkle.

P.S: fewer than 1% of the world’s diamonds qualify as True Hearts™ diamonds. 

An infographic showing the shape of true hearts diamonds

Why Choose A True Hearts™ Lab Grown Diamond?

When you choose a True Hearts™ diamond, your stone can appear larger than other diamonds of the same size.

Why? A superior-cut diamond will offer better angles and symmetry, which allows light to refract more effectively.

Lesser cut diamonds will “swallow” their light, making them look smaller and giving off less sparkle and brilliance.

What To Look For In A True Hearts™ Diamond

Interested in purchasing a True Hearts™ round cut diamond? Keep the following tips in mind:

  • Consistency in the hearts and arrows pattern. You should see eight hearts and eight arrows, each the same size.
  • Even color saturation. Each red, black, and white hearts and arrow pattern should exhibit similar color distribution.
  • Optical symmetry is key. A symmetrical hearts and arrows pattern will result in maximum light return. 

In addition to round diamonds, our True Hearts™ collection is also available in princess and cushion cuts. 

Create Your Own Engagement Ring With A True Hearts™ Diamond

What’s more romantic than designing your partner’s engagement ring to their exact style AND giving them a diamond that sparkles like no other?

Platinum Petite Pavé Engagement Ring (Flush Fit)
14K Yellow Gold 2mm Knife Edge Solitaire Engagement Ring

Design Your Own Diamond Pendant

At James Allen, we offer a wide range of pendant styles to custom-design. Pick your preferred metal, from yellow, white, rose gold, and platinum.

14K White Gold Bezel Diamond Pendant (Mounting)

Diamond pendants are the perfect treat yourself gift if you’re looking for a piece of classic jewelry.

14K Yellow Gold Kite Set Solitaire Diamond Pendant (Mounting)

Additionally, if you’re searching for a personalized gift for someone special, a custom-made pendant is a staple accessory they’re sure to love.

14K White Gold Four Prong Basket Solitaire Diamond Pendant (Mounting)

Custom-Make A Unique Pair Of Diamond Studs

Want to shine from ear to ear? Of course, you do! Enjoy our studding stud options, from the traditional four-pong setting to bolder designs like bezel and milgrain diamond studs. Each come in different metal color options and can be set with the diamond szie of your choosing.

Natural Vs. Lab Grown Diamonds

You may be wondering: What is a lab grown diamond and how is it different from natural diamonds? We’re here to clarify a few points before you decide if a True Hearts Lab Grown Diamond™ is right for you.

Lab diamonds are optically and chemically identical to natural diamonds. The only difference between the two is their origin.

  • Natural diamonds are sourced from below the earth’s surface.
  • Lab grown diamonds are created in simulated ‘below-ground’ conditions in a lab.

Needless to say, producing the special carbon arrangement of natural diamonds is intense. We’re talking high heat and super high pressure. Plus, very few places in the world are capable of producing earth created diamonds.

Ready to shop True Hearts™ Lab Grown diamonds? Check out the articles below to get more inspiration!

Engagement ring catches your eye? Share the love on Instagram, Facebook, Twitter, Snapchat, or in the comments below!

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1024 500 Moissanite Vs. Diamonds V3

Moissanite vs. Diamonds

Two budget-friendly stone choices – but one clearly comes out on top. Join us as we explore the difference between moissanite vs. lab grown diamonds.

5 different diamond engagement rings

Debating between moissanite vs. diamonds? We’re breaking down everything there is to know about moissanite and lab grown diamonds to help you choose which center stone will suit your dream ring best! 

Moissanite vs Lab Grown Diamonds Buying Tips

Never be afraid to ask the hard question when it comes to choosing the right gem for your engagement ring. Not all of us require a diamond, and some of us want one but would definitely prefer an option that doesn’t break the bank. So, what questions should you be asking? Is a moissanite ring the way to go? Or is a lab grown diamond center stone the best fit for your budget and personal preference? 

We’ll walk you through all there is to know about moissanite and lab grown diamonds to help make your choice an easy one. 

What Is Moissanite?

Moissanite has a different chemical makeup from natural and lab grown diamonds. While a diamond is pure carbon, moissanite is both silica and carbon. As a result, Moissanite sparkles differently, more even, and is slightly less hard than diamond. However, it does look nearly identical to a diamond! 

Moissanite and diamonds

What Is A Lab Grown Diamond?

A lab grown diamond, also known as a man-made diamond is a diamond that is formed in a lab instead of the earth’s crust (don’t you just love science?) Lab diamonds are chemically and optically identical to natural diamonds, the only difference is in the price tag! You’ll find that lab grown diamonds are three times less expensive than natural diamonds. 

Remember, lab grown diamonds ARE real diamonds! 

Moissanite vs Lab Grown Diamonds

MoissaniteLab Grown Diamonds
It looks like a diamond It is a real diamond 
Significantly cheaper than lab and natural diamonds A budget-friendly alternative to natural diamonds 
Sparkles more than diamonds Sparkles equally to earth-made diamonds 
Occurs in colorless, near-colorless, and yellow/green shades Occur in every color 
Diamond is doubly refractive Diamonds are singly refractive 
Highly durable Slightly more durable than moissanite 
Ethically & environmentally sourcedEthically & environmentally sourced 

What Are the Differences Between Moissanite vs Lab Diamonds?

As you can see from the table above, both gemstones have their advantages, but what sets them apart from one another? 


Moissanite comes in colorless, near-colorless, and yellow/green shades. This is perfect if you’re looking for a more traditional-looking center stone. On the other hand, lab grown diamonds come in every color under the rainbow. You will have no trouble finding an affordable white lab diamond or a fancy color lab diamond. 


On average, a lab grown diamond engagement ring will cost three times less than that of its natural diamond ring counterpart. But a diamond, regardless of its origin, may still prove to be too costly for a young couple or a couple with a tight budget. That’s where moissanite certainly has an advantage. If you choose to go with a moissanite engagement ring, you’ll pay almost four times less than that of a lab grown diamond ring. 

Infographic What Is The Average Carat Size For An Engagement Ring

If you’re looking to maximize your budget and the size of your center stone, a moissanite ring may be the best option. However, if having a real diamond is important to you or your partner, a lab grown diamond is definitely the better choice and will still allow you to get a stunning gem of high quality. 


Both lab diamonds and moissanite are made in safe lab environments with fair wages. There’s also no destructive mining involved.


A gemstone’s durability is measured using the Mohs hardness scale. FYI, diamonds are the hardness substance on earth, rating a 10 on the Mohs hardness scale! 

Moissanite doesn’t do too badly either, coming in a close second at 9.25 on the scale. This means your moissanite ring will remain clear and unscratched. In fact, the only thing hard enough to scratch it would be a diamond. 

Mohs hardness scale

Can You Really Tell the Difference Between Moissanite vs Lab Grown Diamond?

Yes. If you looked at moissanite engagement rings up close, you’d notice the distinctive sparkle. Not only does moissanite sparkle brighter than diamonds, but they also sparkle more colorfully, too.

Where Can I Buy a Lab Grown Diamond Or A Moissanite Engagement Ring?

Where you buy your engagement ring is a very important choice. Most, if not all, online jewelry retailers have a larger selection of engagement ring settings, diamonds, and diamond alternatives. They also have more advanced technological features and are usually much more affordable than store-bought engagement rings. 

James Allen's Engagement rings with diamonds


Is moissanite a real stone?

Yes, moissanite is a real and naturally occurring mineral. However, the moissanite used in jewelry is typically lab made due to its rarity in nature.

Is moissanite worth buying?

Moissanite can be a great alternative to traditional diamonds, offering exceptional brilliance and fire at a more affordable price point. Its durability and unique optical properties make it a popular choice for engagement rings and other jewelry.

Is there a downside to lab grown diamonds?

Potential downsides include perceived value differences and the absence of natural rarity, which can affect resale or sentimental value for some individuals.

Are lab grown diamonds considered to be real diamonds?

Yes, lab grown diamonds are considered real diamonds as they have the same chemical composition, physical properties, and optical characteristics as natural diamonds. The main distinction is their origin.

Let’s Wrap It Up 

Lab grown diamonds, and moissanite are both equally good alternatives to mined diamonds. If your main concern is a tight budget, but you still want a white stone that will last and sparkle forever while looking like a diamond, moissanite is your guy! 

But if you’re a socially conscious shopper who still prefers a traditional diamond ring with an affordable price tag, lab grown diamonds are your best bet.


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