Worried about overpaying for your diamond? Don’t be. Our Diamond Price Match guarantee has got you covered.



After weeks or even months of painstaking research, you’ve finally found the perfect, most exquisite diamond on JamesAllen.com. Congratu…
Hold up – is that one of our competitors offering the exact same diamond at a lower price? 🧐
Well, yes and no.
There’s no such thing as ‘the exact same diamond’; each and every diamond is unique and one of a kind. It’s only on paper that two diamonds can be considered comparable if they share identical or near-identical characteristics (think cut, color, clarity, and carat).
If you’ve found a similarly spec’d diamond for less, we may be able to match the price…
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Meet Your Diamond Price Match



At James Allen, we strive to offer superior diamonds at highly competitive prices. In fact, we’re so confident that you won’t find a better deal anywhere else that we’ve introduced a Diamond Price Match Guarantee. This is to ensure you’re getting the best value for money, without sacrificing diamond quality or any other aspect of the shopping experience.



OK, so how does it work?
For starters, we’ll need to determine whether the competitor’s diamond is eligible. It must, among other things, have the same characteristics as the James Allen diamond, be in stock and available for immediate purchase, and come with a GIA grading report. We recommend reading through our complete list of requirements before applying for a Diamond Price Match.
Same Ice, Same Price



Requesting a Diamond Price Match is as easy as contacting us by phone, chat, or email. You’ll need to provide valid proof of the competitor’s offer such as a link to their website or some other form of advertisement. If we determine that the diamond meets our requirements, we’ll match the price – no questions asked!
Game, Set, Diamond Price Match!
Seen a comparable diamond for less? Request a price match today and enjoy sparkle that’s beyond compare.
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Jonny is passionate about puns, adores alliteration, and finds diamonds positively facet-nating! Since joining James Allen, he has written the word 'sparkle’ 9,732 times and counting.